Oct 19, 2007

Julius Shulman: Modernism Rediscovered

I think if I had the chance to go back in time to one year, it might be 1961. And since I'd be invisible (clearly part of the time travel package), I'd witness President Kennedy's inauguration and I'd be able to live in Pierre Koenig's Case Study House #22, the above Beverly Hills modernist home-turned-icon. It is (arguably) because of Julius Shulman's photographs that this house is recognized as a pop-culture symbol. Case Study House #22 has been used over and over and over again, in movies, TV commercials and for photo shoots. Since the time machine seems fairly unlikely, I may have to settle for Julius Shulman's Modernism Rediscovered, a three volume, highly anticipated publication that contains archival photos all drawn from Shulman's personal stash. Not a bad second prize. Paying tribute to residential and commercial buildings that had slipped from public view, Shulman`s stunning photographs are said to uncover a rarely seen side of California Modernism. Shulman is known for crafting the image of the midcentury SoCal lifestyle across the United States and around the world. This book is on my wish list for sure! Get the three-volume set for $300 right here. And, if you're going to be in L.A. this Thursday from 6pm-8pm, The Beverly Hills Taschen Store (354 N. Beverly Dr.) is hosting a book signing with Julius Shulman!

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