Nov 7, 2006

join (RED)



Speaking of doing good, you may have seen some of the billboards around with Red RAZRs, Gap Shirts, and iPods for (RED), a global campaign to fight AIDS. Interestingly it's not a charity, it's actually a business model. Simply put, if consumers buy (RED) products (at no extra cost) the company will give a portion of the profits to buy and distribute anti-retroviral medicine to fight AIDS in Africa. For example, my dad (who is involved with another great AIDS initiative through the Clinton Foundation) just bought the (RED) iPod—he gets a great iPod, and Apple donates—very simple. I had to show the (RED) American Express card because of how cool it looks, but what I'm really excited about is the *replication* of the Eero Saarinen Tulip chair, available at ModernDose for $299 with $50 going to (RED). Get a great chair and join a great cause.

5 comments:

Anonymous said...

I like this, but I am not rish. I live in Khazakstan. I have only 2 goat. They very nice.

Alexis said...

lizzie- my sister's firm, wolff olins, invented the (red) identity...cool campaign i am happy that it is getting so much notice. they are quite innovative

Anonymous said...

Question: have you actually seen the furniture at Moderndose? I'd love to purchase their Eames lounge chair and ottoman, but am afraid the craftmanship would be just too terrible. Their price at about $1600 is about half the price for the licensed version.
Would love to hear from someone about their products.

Lizzie said...

I'm not totally sure in this instance, but sometimes in cases like these—the price drop is not because the materials or quality is poor, but because they don't have the license (or stamp) from Herman Miller, etc. Modernica (modernica.net) does great replications and uses Eames molds but can't call it "Eames" because they don't have the stamp. Sorry I couldn't be of more help.

Anonymous said...

Moderndose has some great quality reproductions compared to many other replica stores. I ordered an Eames inspired office chair from them which is fantastic and real leather.